PROJECT FREE WORLD developed out of Jordan Phoenix’s work in the personal development industry after working with individuals who wanted to do something to do to give back to their communities but who couldn’t quit their jobs.
Not long before this, Jordan graduated from university and started working in his then-chosen profession as an engineer. He quickly realized that corporate life was neither meaningful nor enjoyable for him, and so he entered into entrepreneurism in 2008 as a personal/career coach and was his first effort to actualize his core values to help others.
Hosting group coaching sessions in the Big Apple, New York, Jordan started sharing ideas in the form of Idea Lauch Pad. Having “too many ideas to go around,” this venture was his earliest platform to release social good ideas, find partnerships and build teams.
Already an entrepreneur, Jordan then took his next greatest step by committing his energies to his core vision to make Project Free World a reality in spite of his many fears – an idea for which he developed in 2010.
Project Free World (PFW) was founded with the mission of providing proper Food, Rights, Education, and Environment to every person on the planet. The project had a magnitude which – at times – discouraged him;, but having the experiences of meeting other like-minded people (including SoJo’s own visionary, Kanika Gupta) at events and through seed funding organizations, Jordan discovered a growing industry of social entrepreneurship that utilized business practices through which he grew confident that the resources he would need would come to him once he started.
Now working on PFW full-time as of 2012, Jordan leverages technology to reach people with an impact even greater than his previous 1-on-1 coaching work.
After committing, Jordan experienced significant changes to life moving from employee to entrepreneur. No longer living for “the weekend” (now a thing of the past), he was now extremely busy; his work and play now blend together and he admits that sometimes, “You don’t know if you’re a workaholic or a slacker.”
Jordan is committed to sticking to his core values. He describes, “As a leader you want to create an organization that fits who you are as a person, as much as the organization feeds off of you and your core values and you want to build a culture around this as well. You understand the organization is an extension of who you are.”
More on Jordan’s Venture: Project Free World
Jordan’s vision is to create a collaborative platform to see critical areas requiring global attention and to help people search for like-minded people, projects and organizations with interests and values similar to their own.
The idea is inspired by the devastating statistic that 50% of all children do not have their most basic needs met, such as food and shelter. The fact that there are still more people living in poverty than there were 20 years ago is so widely inconsistent with the billions of dollars are exchanged annually from rich to poor countries; and the multitude (over 1.5 million!) non-for profit organizations already working towards alleviating poverty. Jordan says, “We need to rethink.”
PFW recognises that resources for social good are infinite and that our fears and our societal divisions. The problem is that organizations aren’t speaking directly to the people they’re trying to help, that they’re concerned about statistics; and that there is an overall lack of collaboration.
The PFW platform will also aide organizations which otherwise have trouble scaling by connecting resources – people, funding, and awareness – together to amplify social enterprises which serve the common good such as reusing proven concepts in new markets, regions, and so forth.
Simply put, Jordan describes it as “social media for social good.”
Based in NYC, Jordan is charismatic and not short on passion. On the daily, he endeavours to spread awareness of his project, grow his team, and build his online platform set to launch in 2013.